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Planetary Society
The Planetary Society is a non-profit advocacy organization for space exploration, based in Pasadena, California. The identity expands the audience beyond enthusiasts — exploring the profound human experience of our relationship to the cosmos. A primary serif typeface gives every touchpoint an elevated, timeless feeling. Removing “The” from the name created a cleaner shorthand.
A special campaign style was designed for the Society’s 45th anniversary, including a custom modular variable typeface inspired by planetary orbits. The anniversary identity envisions a weekend celebration on Catalina Island for members and donors.
Planetary Society posters at the nearby Paseo Colorado outdoor mall in Pasadena, California.
The logo was inspired by LightSail — a member-funded invention by The Planetary Society enabling spacecraft to propel using only sunlight.
Overview of the identity system. A serif typeface breaks the retro-sci-fi standard in aerospace, giving all messaging a timeless, contemplative quality.
45th Anniversary Campaign
The 45th anniversary identity carries a distinct look and typographic voice. The highlight of the year would be a retreat on Catalina Island for members and donors, “Under the Stars.”
Planetary Society Sans is a variable weight font designed as the typographic voice for the 45th anniversary. The modular typeface is inspired by planetary orbits and creates dynamic compositions at large scale.
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