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Salgirah Festival
Salgirah is a festival observed by Ismaili community marking the birthday of their spiritual leader. His Highness the Aga Khan V was appointed the role of Imam to 15 million Ismailis worldwide in 2025. October 12 marked his first Salgirah.
In 2025, the identity launched to over 1 million social media impressions across 21 countries in 11 languages. The global activation demonstrates how a unified identity travels across unexpected materials and age groups.
Global Activation
Identity System
Process
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